GoHighLevel Vs Kartra – Which Is Best For Your Business?
Choosing the right marketing platform is crucial for any business aiming to streamline operations and maximize efficiency. GoHighLevel and Kartra are two of the leading platforms in this space, each offering a comprehensive suite of tools designed to meet diverse business needs.
This article provides an in-depth comparison of GoHighLevel and Kartra, focusing on their features, pricing, integrations, and more, to help you make an informed decision on which platform is best suited for your business.
What is GoHighLevel?
GoHighLevel is an all-in-one marketing platform designed to help businesses manage their customer relationships and automate marketing processes. It offers features like CRM, email marketing, SMS marketing, funnel builder, website builder, and more. Aimed primarily at marketing agencies, GoHighLevel allows users to consolidate multiple tools into a single platform, enhancing efficiency and productivity.
What is Kartra?
Kartra is a comprehensive online business platform that offers a wide range of tools for marketers and business owners. It includes features for email marketing, membership sites, video hosting, landing page creation, sales funnels, and more. Kartra is designed to help businesses create, market, and launch their online presence from a single dashboard.
What is GoHighLevel Best For?
GoHighLevel is best for marketing agencies and professionals who need a unified platform to manage client marketing campaigns. Its CRM and automation tools streamline client interactions, making it easier to nurture leads and convert them into customers. The platform’s white-labeling capabilities also make it ideal for agencies looking to provide branded services.
What is Kartra Best For?
Kartra is best for small to medium-sized businesses and solopreneurs who want an all-in-one solution to manage their online business. It excels in offering a range of tools that integrate seamlessly, making it easy to create and manage marketing campaigns, sell products, and run membership sites without needing additional software.
Benefits
GoHighLevel
- CRM: Comprehensive customer relationship management to track and manage client interactions.
- Automation: Advanced automation for marketing tasks, reducing manual workload.
- Funnels and Websites: Easy-to-use builders for sales funnels and websites.
- SMS and Email Marketing: Integrated tools for sending SMS and email campaigns.
- White-Labeling: Agencies can brand the platform as their own.
Kartra
- All-in-One Platform: Includes tools for email marketing, sales funnels, membership sites, and more.
- Easy Integration: Seamless integration between different tools within the platform.
- Video Hosting: Built-in video hosting to manage and deliver video content.
- Membership Sites: Tools to create and manage membership sites with ease.
- Sales Funnel Builder: Comprehensive funnel builder for designing effective sales processes.
Pros and Cons
GoHighLevel
Pros:
- Robust CRM and automation features.
- White labeling for agencies.
- Integrated SMS and email marketing.
- Comprehensive funnel and website builders.
Cons:
- The steeper learning curve for beginners.
- Primarily targeted at agencies, which might be overkill for small businesses.
Kartra
Pros:
- True all-in-one platform.
- User-friendly interface.
- Strong membership site capabilities.
- Integrated video hosting.
Cons:
- Limited to a single domain in the starter plan.
- Higher cost for additional features compared to some competitors.
Comparison Table
| Feature | GoHighLevel | Kartra |
| CRM | Yes | Yes |
| Email Marketing | Yes | Yes |
| SMS Marketing | Yes | No |
| Sales Funnels | Yes | Yes |
| Website Builder | Yes | Yes |
| Video Hosting | No | Yes |
| Membership Sites | No | Yes |
| White-Labeling | Yes | No |
| Starting Price | $97/month | $99/month |
Features
GoHighLevel
- CRM: Manage and track customer interactions, automate follow-ups, and close more deals.
- Funnel Builder: Create high-converting sales funnels with ease.
- Website Builder: Build professional websites with drag-and-drop functionality.
- Email Marketing: Send and automate email campaigns.
- SMS Marketing: Engage with customers via SMS.
- White-Labeling: Brand the platform with your agency’s logo and colors.
Kartra
- Email Marketing: Advanced email marketing features with automation.
- Sales Funnel Builder: Design and manage complete sales funnels.
- Membership Sites: Create and manage membership sites for recurring revenue.
- Video Hosting: Host and manage video content directly on the platform.
- Website Builder: Build and customize websites with a drag-and-drop builder.
- Integrated Checkout: Manage product sales and process payments.
Pricing
GoHighLevel
- Agency Starter Account: $97/month
- Agency Unlimited Account: $297/month
- Agency Pro Account: $497/month (includes SaaS mode)
Kartra
- Starter Plan: $99/month
- Silver Plan: $199/month
- Gold Plan: $299/month
- Platinum Plan: $499/month
Integrations
GoHighLevel
GoHighLevel integrates with a wide range of third-party applications including:
- Zapier: Connects GoHighLevel with over 2,000 other apps.
- Stripe: For payment processing.
- Twilio: For SMS and phone call capabilities.
- Mailgun: For email delivery.
Kartra
Kartra also offers integrations with popular tools:
- Zapier: Connects Kartra with various third-party apps.
- PayPal and Stripe: For payment processing.
- SendGrid: For email delivery.
- Kajabi and Thinkific: For course and membership management.
Customer Support
GoHighLevel
- 24/7 Support: Available through live chat and email.
- Knowledge Base: Extensive resources and tutorials.
- Community Support: Active user community and Facebook groups.
Kartra
- 24/7 Support: Available through live chat and email.
- Knowledge Base: Comprehensive documentation and video tutorials.
- Community Support: Active user forums and Facebook groups.
Unique Features
GoHighLevel
- White-Labeling: Allows agencies to brand the platform as their own.
- SaaS Mode: Enables agencies to offer GoHighLevel as a service to clients.
- Advanced Automation: Sophisticated automation features for marketing and CRM.
Kartra
- Video Hosting: Built-in video hosting to manage and deliver video content.
- Membership Sites: Robust tools for creating and managing membership sites.
- Integrated Checkout: Streamlined checkout process for selling products and services.
Final Verdict
Both GoHighLevel and Kartra offer powerful features tailored to different business needs. GoHighLevel stands out with its CRM and automation capabilities, making it a top choice for marketing agencies. Its white-labeling and SaaS mode add significant value for agencies looking to expand their service offerings. On the other hand, Kartra provides a true all-in-one platform with strong video hosting and membership site features, ideal for small businesses and solopreneurs. While GoHighLevel may have a steeper learning curve, its robust features for agencies cannot be overlooked. Kartra, with its user-friendly interface and comprehensive toolset, offers excellent value for businesses looking to manage all aspects of their online presence in one place.
Frequently Asked Questions
Can GoHighLevel be used by non-agency businesses?
Yes, while GoHighLevel is primarily targeted at agencies, its features can also benefit non-agency businesses looking for robust CRM and automation tools.
Does Kartra offer any free trials or demos?
Kartra offers a 14-day trial for $1, allowing users to test the platform’s features before committing to a paid plan.
How customizable are the templates in Kartra?
Kartra offers highly customizable templates for landing pages, email campaigns, and sales funnels, allowing users to tailor them to their brand and business needs.
What level of technical expertise is required to use GoHighLevel?
While GoHighLevel offers a wide range of advanced features, it does have a steeper learning curve that might require some technical expertise or willingness to learn.
Can I switch plans easily between different Kartra plans?
Yes, Kartra allows users to upgrade or downgrade their plans as their business needs change, ensuring flexibility in scaling the platform usage.